About Qualitas Golf Course Design

As the Managing Partner for Qualitas Project Control, founder of Dragon Rock, co-founder of OMNIGolf and the Asian Brand Ambassador to Destination Golf Magazine, Ms Thomas brings over 30 years of Business Development, Project Management, Branding, Marketing, Ideation/Entreprenuership and Television Production experience to the organization.

Ms Thomas, has resided in SE Asia for over a decade and has overseen the implementation and operations of Qualitas Project Control’s consulting and management programs spanning the whole of SE Asia. In this period of time, She has also founded and oversees operations for Dragon Rock, LLC , a company dedicated to advising and assisting Non-Asian Companies who wish to establish a presence in Asia without the expense, stress, and steep learning curve that staff and branch relocations bring. She is also the co-founder of OMNIGOLF, specializing in consulting to and conceptualizing Golf Entertainment zones worldwide.

In addition to program oversite for Qualitas Project Control, she has provided ideation and new business development services for OMNIGOLF, Dragon Rock and Destination Golf Magazine. Thomas’s mission is to identify and develop strategic alliances which are key to driving and maintaining long term business growth. She supports tQualitas’s, OMNIGOLF and Destination Golf’s new business initiatives with promotional, branding and marketing campaigns through Qualita’s sister company Dragon Rock LLC.

When Zenta Thomas established the Dragon Rock core principals and dedicated the company to providing Market Entry, Market Creation, Market Expansion and Advisory services for Western and East Asian companies, she was seeing the gap Western businesses had in understanding East Asian cultures and preferences, and the gap East Asian businesses had in understanding what Western consumers want.

Her goal was to fill the void businesses faced in attempting to navigate each other’s markets.

It was natural that her skills developing strategic alliances with a wide range of advertising agencies and marketing firms throughout the western hemisphere, combined with years living and working within the ever-vibrant Asian business and cultural framework, along with an insider’s knowledge in the golf development industry provided her with a unique foundation to develop captivating concepts and meaningful relationships with the very best of the Golf Industry and Media leaders worldwide.

During her years as an Executive Producer and New Business Director in the competitive Television Advertising Field, she has produced an award-winning roster of  TV Commercials, Advocacy and Issue Advertising, Long Form Corporate Films, Short Features, and Feature Films.

In short, the diversity of her experience leaves her eminently qualified to develop exciting yet fiscally responsible business initiatives with promotional, branding and marketing programs to help her clients achieve their goals.

In essence, by immersing herself in the client’s challenges and objectives then developing initiatives to accomplish those goals, Zenta has become known throughout the industry as a leader who succeeds in delivering consistently successful projects.

Throughout all of her endeavors, Thoma builds new ways to adapt the heart of the game to the intricacies of modern living. She grasps the excitement and potential of East Asia and sees unique routes to spreading word of the extraordinary venues and excellent values available to golf travelers.

Constantly refining the understanding of what drives the High End, Best in Class, and Budget traveler, she helps clients to acclimate to the ever-changing whims of international golfers.

By using established trusted alliances and constantly generating new ones, she brings into focus for her clients the value in each other’s markets using her years of cross-cultural experience and business acumen.

Services come in many different forms: Networking, Alliances, Media, Marketing, and Strategic Alliances. Identifying and developing the right strategic alliances coupled with consensus building of interdependent industry leaders is an integral part the Dragon Rock’s foundation and one of the primary keys to driving and sustaining long term business growth.

In essence, by listening to what the client’s challenges and objectives are and then leading initiatives to accomplish those goals, Zenta has become known throughout the industry as a consensus builder who succeeds in delivering consistently successful projects.

For the 20 years prior, she was the Executive Producer and New Business Director for Curt Crane Productions, Inc. In that time, she oversaw work generated out of both the New Jersey and Los Angeles offices and was involved in all phases of producing, line producing, and executive producing the company’s diverse and award winning roster of TV Commercials, Advocacy and Issue Advertising, Long Form Corporate Films, Short Features, and Feature Films.

Her two decades of developing strategic alliances with a wide range of advertising agencies and marketing firms throughout the western hemisphere, combined with years living and working within the ever vibrant Asian business and cultural framework provides her with a unique foundation to develop interesting concepts and meaningful relationships with the very best of the Golf and Media leaders in Asia.

She is currently in development with a golf related Asian Travel Show, “Breaking Ground”.

NOTABLE CLIENT LIST:
• KHH Design – Kyi Hla Han Golf Design, (Chaiman of Asian Tour) Market Entry Advisory, Branding, Marketing, Web & Brochure Design
• Gil Hanse (Hanse Golf Course Design) – Rio 2016 Olympic Architect – Market Entry Advisory, China. Secured cover story for the China Golf Magazine 10th Anniversary Edition. Identified and made introduction to his first design engagement in China.
• Qualitas – Qualitas Project Control – Branding, Marketing, New Business, Development Logo, Web and Brochure Design
• Breaking Ground – Creator of unique travel show about building golf courses in Asia. Six other golf/travel shows also in development.
• SRGD (Steven Rockefeller Golf Design) -Market Entry China, Logo Design • NGF (National Golf Foundation) – Market Research